Independent hardware store data shows a paint department drives more traffic, improves margin and protects from growing e-commerce pressure with D-I-Y customers.
Additionally, widening the scope to include pro customers helps to capture the D-I-F-M demographic, as well. Profits improve with a pro focus too, as pro customers purchase a higher-margin mix.
Research shows D-I-Y and pro customers want quality paint products. Lower end, off-brand and “opening price point” products is a significant deterrent to paint-category shoppers.
Selling and promoting nationally recognized brands is an effective way to signal quality, establish trust and become a destination for Pro and D-I-Y customers.