Market driven retailing provides you with a blueprint for positioning your business.
At Orgill, we understand that every market is different and your strength as an independent
retailer lies in your ability to cater to the unique needs of your market. That's why we don't ask
you to adopt programs or buy products that don't make sense for your store.
Instead, we use a process called Market Driven Retailing to help you find out exactly what your
market wants. Then we help you draft a plan to meet these needs.
Our MDR Study provides you with a
complete market picture that serves as a
starting point for growing your business.
Market Driven Retailing (MDR) means
exactly what the name implies - it helps
you tailor every aspect of your business
to the specific needs and opportunities
that exist in your market.
Market Driven Retailing is more than a philosophy at Orgill. MDR is a complete
process based on information from your
local market that is gathered by our own
team of researchers in your specific
trading area.
This research identifies the unique
characteristics of your market and
is based on real-world information.
When we formulate an MDR plan for
you to grow your business, we take into
account a number of factors, including
areas such as:
- The demographic make-up of your market
- Current and projected market sales by category
- The amount of space competitors within your market are dedicating to categories
- Your current pricing and the pricing of your competitors
- The market's perception of your store's service
- The physical elements of your business including signage, access, lighting, etc.
Once this information has been
gathered, our MDR team works with you to develop and actionable strategy designed to help you grow your share of the market and increase your operation's overall productivity.
A Three-Pronged Attack
The research our team conducts
serves as a foundation for a
complete business plan for success.
This plan addresses the three key
competitive areas of your business
that are at the heart of cultivating a
more profitable operation:
But just like
any plan, a
strategy
for your
business
can
only be
successful
if you have the tools you need
to achieve the goals it outlines.
That's why Orgill's commitment
to helping you improve your
profitability through our MDR
process doesn't end when the
research has been done and a
report has been presented.
We also provide you with the tools and
systems you need to address these
three key areas.
- Assortment
- Price
- Service
Focused Assortment Planning - Helps you address your store's
assortment by building the right
product selections in the right
categories for your market. Proper
assortment planning means you
maximize inventory performance,
satisfy the needs of your current
customers and identify new market
opportunities in your trading area.
Market Specific Pricing - Directly targets your operation's
pricing to both improve your overall
price perception in the market and
help you earn a greater return on your
investment. Market Specific Pricing
is based on the real-world pricing
challenges you face in your market.
It allows you to maximize margins
while ensuring your store is price
competitive in your customers' eyes.
Strategic Customer Service - Is a complete program designed to
position your store as a service-leader
within your market. This program
includes everything from store design
and retail training to local market
advertising. You will have all the tools
you need to develop the local brand
that you want.
For more information about Profit-driven Solutions, call Phillip Walker
1-800-347-2860 EXT. 6780
