Orgill’s Market Driven Retailing (MDR) is a comprehensive study that provides measurable data about your market to assist you in guiding your business. Its primary objective is to provide insights about how your store is positioned compared to others in your market.
Your Orgill sales representative will guide you through the MDR study. The first step is for
Orgill’s store planning team to coordinate an on-site visit to conduct an audit, as well as visits to selected competitor locations for analysis. The
audits are focused on benchmarking your price image, the breadth of inventory you offer and the customer services you and your staff provide.
During this time, the Orgill team also begins its first steps in planning a new store design, including taking store measurements, studying local demographics and analyzing data from the study.
You can also use this market-specific data to determine what measurable actions you can take to enhance your image as the go-to store in your community.
The MDR study is applicable to all retailers, whether you’re adding a new store, expanding to a new location or just want to ensure your store is still relevant to your local market.
In fact, a new location benefits greatly from the MDR study, which can help reduce the risk of trial and error when opening a new store, simply because it helps you understand exactly what the local market is looking for.